Paul Arden wrote several books on advertising and motivation. He also used to be a creative director for Saatchi and Saatchi, a global advertising agency. He died in 2008 at the age of 67 after suffering a hearth attack.
It’s not how good you are, its how good you want to be tells you how to succeed in the world. Paul Arden helps you with different aspects of modern life, such as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity.
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